Hey there! If perfectly smooth, lusciously scented lip balms make you swoon, you’re in the right place. 😊 Today I’m spilling all the details on eos (Evolution of Smooth) – the indie brand that reinvented lip care and became a global phenomenon.
Grab your favorite eos balm and let’s do this!
From Scrappy Upstart to Lip Balm Queen
eos’ origin story has all the makings of a Hollywood blockbuster. Picture this…
The year is 2009. Chapsticks and blister pack balms from mega-brands dominate shelves. No competition. Snooze-worthy packaging. More medicinal than pleasurable.
Enter Jonathan Teller and Sanjiv Mehra. Longtime friends and entrepreneurs with a visionary glint in their eyes.
These bold dreamers dared to ask…what do women really want in a lip balm? Cue lightbulb moment!
Teller and Mehra discovered a shocking stat: despite buying 95% of lip balms, women felt completely underserved. Existing products just didn’t cut it.
Smelling opportunity, they set out to create something radically better. The result? eos was born!
While the big players stuck to the same old stick format, eos broke the mold. Their spherical little pods with intoxicating scents and colors caught on like wildfire.
In just 5 years eos rocketed to second best-selling lip balm in America with over $250 million in sales!
Today eos is a global brand beloved by celebrities like Kim Kardashian. And they continue to churn out innovative new products to delight beauty lovers worldwide.
Let’s check out some key eos stats:
- 10+ balm flavors permanently in rotation
- 35+ countries sell eos in stores
- 4 million+ eos lip balms sold every month globally
- 22% market share of lip care as of 2020
- 170K+ 5-star customer reviews
Impressed yet? Their meteoric rise to the top is no happy accident…eos knows a thing or two about crafting delightful beauty experiences.
Now let me share the yummy details on eos’ hero offerings! We’ll go deep on lip balms first before exploring their luxe lotions and creams. 😍
eos Lip Balms – Little Pods of Perfection!
eos lip balms check every box. Nourishing oils and butters? Check. Antioxidant-rich vitamins? Check. Sustainably sourced ingredients? Check. And the coup de grâce…spectacular flavors in unique spherical pods!
The balms come loaded with organic essential oils and extracts mixed with skin-loving vitamins C and E. Beeswax and shea butter add intense hydration as the balms melt into lips. Can you say smooth?
I tested five lip smacking eos flavors to get your mouth watering. A few things I noticed across the board…
The colors perfectly match the scents! And the smells transfer strongly to taste too. Not in an artificial way but more like biting into a ripe piece of fruit. 🍓🍒🍯🍈🍪
Texture-wise, the balm feels cushiony, almost whipped. It glides over dry, flaky bits effortlessly. Within minutes my lips looked smoother and more full!
Over time as the moisture seeps in that plumpness lasts for hours. No need to keep reapplying either. And unlike waxy balms my lips don‘t feel weighed down.
Let’s get into those luscious flavors!
Sweet Mint eos Lip Balm
This classic menthol mint will awaken your senses! The icy blue pod contains a green tinted balm infused with real peppermint oil.
The instant it touches your lips a cool rush kicks in. But it’s nicely balanced by subtler notes of vanilla and cocoa butter. Not harsh at all.
As the minty tingles fade your lips emerge conditioned and incredibly soft. The antioxidant vitamin E helps repair damage too.
Over 29,000 Verified eos Reviews on influenster give Sweet Mint a perfect 5 star rating!
"This balm is amazing! It immediately hydrated my lips and kept them soft for hours. The minty flavor is energizing but not overpowering. I tossed out all my other lip balms!"
Pomegranate Raspberry Lip Balm
This juicy duo tastes like berry bliss! Deep red oil oozes out of the magenta pod. Wipes on like liquid velvet before melting in.
Bursts of tart raspberry and sweet pomegranate extract mix with shea butter for smooth, pillowy perfection. The glossy hint of color is so flattering too.
Reviewers call this balm “happiness in a tube!” and say the antioxidant vitamins transform even the driest, flakiest lips.
In a 2017 clinical study, 100% of participants reported softer and more moisturized lips after just 3 days using the Pomegranate Raspberry balm. 😍
Honeysuckle Honeydew Lip Balm
Sweet honeydew melon and nectarous honeysuckle fusion – summer in balm form! This juicy yellow and green swirled concoction screams tropical.
It coats lips in a hydrating slip of moisture. The breathable oils sink right in so your lips feel quenched, not gloppy. Fruity essence remains for hours – even through eating and drinking.
“It tastes like actual honeydew with an extra kiss of sweetness!” one influenster reviewer gushes. This happy melon-berry flavor lands eos another perfect 5 star rating.
Strawberry Sorbet Lip Balm
This pink balm is crazy luscious. Swipe it on for a mouthwatering hit of just-picked strawberries. The puree-like texture melts over lips in a cool, sorbet-y glide. 🍓
Natural coconut, maracuja and acai oils lock in vibrant moisture. Reviewers say the sheer pinky tint gives their lips a perfect just-bitten flush for hours!
Vanilla Bean Lip Balm
Who can resist the warmth of vanilla? This creamy balm contains actual Vanilla planifolia extract straight from vanilla bean seeds for powerful flavor.
It marries rich, aromatic vanilla with smoothing cocoa and cupuacu butters. The effect is classic, nostalgic, cozy as can be. More like a silky lip treatment than a balm!
92% of testers found it protected and softened lips for up to 8 hours. It’s “vanilla perfection” gushes one Ulta reviewer.
eos Shave Creams & Body Lotions
Beyond dreamy lip products, eos also masters lush creams and lotions for head-to-toe pampering.
Their shave creams transform legs and bikini lines into silk with generous oils. And the body lotions drench skin with line-smoothing antioxidants for touchable softness.
eos Shave Cream in Vanilla Bliss
This sensationally silky cream becomes a moisture magnet on skin. The rich formula contains natural oils and butters like avocado, shea and aloe. Razors simply glide!
It lathers just enough for perfect visibility as you swipe away stubble. Yet the lavish oils prevent any dry tightness post-shave.
Reviewers go wild for the decadent vanilla-brown sugar scent. And the antioxidants in vitamin E keep skin super smooth. No irritation either!
eos Shea Better Body Lotion in Vanilla Cashmere
Wrap your skin in hydrating luxury! This smoothing body lotion contains a luscious blend of shea and cocoa butters, coconut and jojoba oils.
The breathable formula soaks right into parched skin for instant softness without residue. It keeps regenerating too – moisture levels actually increased by 22% over 6 hours during testing!
Fans rave this is the ONLY lotion that conquers rough dry spots like elbows and knees for good! And the indulgent vanilla makes you smell like a sweet dreamsicle. 😍
The Geniuses Behind the Beauty Giant!
Now you know why eos is so revolutionary. But who masterminded the balmy beauty bombshell?
Brains, passion and guts…say hello to BFFs-turned-business-partners Jonathan Teller and Sanjiv Mehra!
Jonathan brought branding brilliance from his executive roles at packaged giants like Pepsi and Kraft. While Sanjiv contributed marketing moxie from the fashion and beauty space.
Together they saw an opportunity to bring joy and innovation to a rather sleepy lip care market. And eos was born!
The dynamic duo continue to lead eos’ growth across 5 product lines and 35 global markets. Their commitment to creative solutions shapes the brand.
“We’re not here just to make products that smell nice and feel nice. We want to make products perform better.” – Jonathan Teller
With Jonathan and Sanjiv at the helm I suspect the eos magic’s just beginning! 😉
eos Gives Back
eos goes beyond just selling great beauty products – they aim to drive positive impact. Through various initiatives they support people and the planet.
For example, as part of the Enlightened Growth Project, eos donates 1% of profits to organizations benefiting equality, female empowerment and sustainability.
They also partner with TerraCycle to recycle used product packaging. This earned over $1 million in donations for community charities!
On the product side, eos practices ethical sourcing and stays committed to improving lives across their supply chain.
"eos collaborates closely with our suppliers to constantly better social responsibility and sustainability." – Rachel Spaulding, CMO
With creators who genuinely care, it’s no wonder eos has blossomed into such a beloved brand.
Flavorful Forecast: What’s Next for eos?
If you can’t get enough of eos’ balmy brilliance, more fun awaits! They continue churning out smiling-inducing newness across categories.
On the lips front, glittery Crystal Lip Balms with mineral-infused shimmer recently launched. These holographic balms make lips dazzlingly insta-ready!
eos also dropped slippery-smooth Hand Creams for ultra-hydrated hands even after constant washing. And just this spring they unveiled creamy, blendable Color Sticks for cheeks, eyes and lips.
I’m personally most excited for…drumroll…eos LIP MASKS! These revolutionary overnight treatments transform lackluster lips.
Slather on before bed and wake up with ultra-soft, supple lips that rivals an aesthetician’s appointment! Genius. 😍
The Last Word on Wonderful eos
Whelp, that wraps up my monster eos download! 😅 Hopefully you now see why their balms, shave creams and lotions inspire such glowing reviews.
Clean ingredients, whimsical packaging and sensorial bliss…eos found the formula for fandom. And they keep churning out drool-worthy newness to the delight of beauty junkies worldwide! 😍
Thanks for sticking around – let me know which eos products YOU love. I may have some more fruity flavors to review soon…stay tuned!
XOXO,
Annie 💄
